Back in 2015 DJI acquired a minority stake in Hasselblad, the famous Swedish medium-format camera company. Early in 2017, DJI increased their share to a majority interest, although how much the drone manufacturer exactly owns has never been made public. DJI’s recent efforts to increase the global online sales of their products received a boost due to a new partnership with Worldpay, so it should not come as a surprise that Hasselblad now opens their virtual doors with a new online store. To celebrate the Grand Opening, you can now receive a 10% discount on all the Hasselblad cameras and lenses. Keep in mind the discount is for a limited time only, starting today until the 18th of February.
Note: The online store is only available to German customers for the moment. Hopefully, that will change soon.
Update: We have contacted Hasselblad and the U.S. online store will open in March and will have a Grand Opening Promotion as well. Details will follow.
DJI’s official announcement of the new Hasselblad online store
CREATE TO INSPIRE
Hasselblad is the leading manufacturer of digital medium format cameras and lenses. Hasselblad cameras are renowned for their iconic design, uncompromising image quality, and high performance.
Since the beginning, Hasselblad cameras were born from a love for photography and the desire of a man to give photographers the technical excellence needed to realize their creative vision.
That man was Victor Hasselblad.
For seventy-five years now, Hasselblad has been devoted to a very simple task: to produce the finest camera equipment known to man. And for over seventy years, we have succeeded in doing just that. In making the tools that will enable us to live up to the Hasselblad brand proposition, “Create To Inspire”.
Hasselblad Online Store Now Open! 10% off on All Items!
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Note II: If you are in the market for the new DJI Mavic Air, check out this article with tips on where you can buy it.
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