Back in 2015 DJI acquired a minority stake in Hasselblad, the famous Swedish medium-format camera company. Early in 2017, DJI increased their share to a majority interest, although how much the drone manufacturer exactly owns has never been made public. DJI’s recent efforts to increase the global online sales of their products received a boost due to a new partnership with Worldpay, so it should not come as a surprise that Hasselblad now opens their virtual doors with a new online store. To celebrate the Grand Opening, you can now receive a 10% discount on all the Hasselblad cameras and lenses. Keep in mind the discount is for a limited time only, starting today until the 18th of February.

Note: The online store is only available to German customers for the moment. Hopefully, that will change soon.

Update: We have contacted Hasselblad and the U.S. online store will open in March and will have a Grand Opening Promotion as well. Details will follow.

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