DJI launches Pro brand and recognizes Yann Arthus-Bertrand as first DJI Master

DJI lauches Pro brand and recognizes Yann Arthus-Bertrand as first DJI Master

DJI launches DJI Pro brand and acknowledges the famous French aerial photographer and film director, Yann Arthus-Bertrand as the first DJI Master. Arthus-Bertrand is very well known for his UNESCO-sponsored picture book “Earth from Above” that has sold more than 4 million copies worldwide. For his upcoming film ‘Woman’ he used the DJI Inspire 2 drone with a Zenmuse X7 camera, supported by a team from DJI. The filmmaker really appreciates the shots you can create with a drone that would be nearly impossible to make any other way.

DJI’s first Master, Yann Arthus-Bertrand

DJI has been working with Yann Arthus-Bertrand since July 2017 on several shoots in Portugal, the Republic of the Congo and China. They used the Zenmuse X7 camera in combination with the Inspire 2 drone. A very efficient and high-quality solution to create the cinematic shots for which Arthus-Bertrand previously used a helicopter.

“When the pioneer of aerial photography, Yann Arthus-Bertrand, adopts DJI technology, magic happens,” said Ferdinand Wolf, Creative Director at DJI. “Our team helped Yann to capture beautiful shots that would not be possible with a helicopter. DJI is proud to assist this great artist in his long-term commitment to highlight the achievements and challenges of humankind and to draw attention to the need to preserve our planet and natural environment.”

“The sensation of flying a camera while staying on the ground is a totally new and amazing experience for me,” said Yann Arthus-Bertrand. “We are able to shoot aerial images from a completely new perspective, and I am convinced that I will continue using drone technology for my work in the future. I wanted to be as flexible as possible when filming the environment and the women who will be the true heroes of the movie. A drone is incredibly easy to use, which facilitated our work in this complex set-up significantly.”

DJI Pro brand

Interestingly, at the end of DJI’s press release, it says: “to mark the launch of the DJI Pro brand…” No details were provided to explain exactly what the DJI Pro brand will entail, although it’s obviously aimed at professional photographers and filmmakers. Yann Arthus-Bertrand is the first officially recognized DJI master but more will follow soon as DJI says that:

“DJI is launching the series “DJI Masters – The Power of Visual Storytelling,” featuring three of the world’s most accomplished imaging pioneers, Yann Arthus-Bertrand, Claudio Miranda, and Rodney Charters. The first episode of the series features a documentary on Yann Arthus-Bertrand while shooting “Woman.”

Yann Arthus-Bertrand’s movie “Woman” is due to be released in 2019.

Photos and video


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