Insta360’s Antigravity drone to launch August 14

When Insta360 first dropped the word “Antigravity” last month, it sparked a wave of speculation. Now, we finally have a date for when the mystery will lift: August 14, 9 a.m. EDT. That’s when Insta360 will pull back the curtain on its first-ever drone and debut Antigravity, a new independent brand focused on 360-degree aerial storytelling.

This isn’t just another drone announcement; it’s the next chapter in a brewing rivalry between Insta360 and DJI. Just days ago, DJI stepped into Insta360’s territory with the launch of the Osmo 360 camera. Now, Insta360 is returning the favor by stepping straight into DJI’s home turf: drones.

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The initial tease revealed that Antigravity was being incubated by Insta360 in collaboration with third-party partners. It promised an entirely new category of drones: machines designed from the ground up for immersive, 360-degree capture. At the time, details were scarce. We knew it would feature intuitive controls, offer 360-degree video capture, and arrive as a sub-249 g 8K drone — a first for the industry.

What we didn’t know, until now, was when we’d see it in action. With the reveal date now announced, the countdown officially begins.

Insta360 is entering the drone space at a fascinating moment. DJI still dominates the global consumer drone market, but the company is entering uncharted — and uncertain — territory in the US. The tech giant faces potential exclusion unless a mandated security review takes place by December 2025, yet none has begun. At the same time, customs delays are disrupting DJI’s US supply chains. The stage is set for Antigravity to fill not just a creative gap, but a market void.

While Insta360 is holding back full specs until launch day, the company’s philosophy gives us clues:

• Ease of use: Designed for creators, travelers, and families; no advanced piloting skills needed
• Full-sphere capture: The 360 approach means no more worrying about framing mid-flight
• Community-driven innovation: Through the Antigravity Hub, users can contribute ideas for future updates and features
• Built-in safety: Smart safeguards to ensure safe and responsible flights

We’ve moved from cryptic teasers to a set launch date, and anticipation is building fast. If Insta360 delivers on its promise, Antigravity could be the start of a whole new product category — one where creators no longer have to choose between smooth piloting and immersive capture.

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