Insta360

Just as DJI is gearing up to unveil its first-ever 360-degree FPV drone, the Avata 360, the company has launched a legal offensive against its fastest-rising rival, Insta360. And this time, the battle isn’t about specs or features — it’s about who owns the underlying technology powering the next era of drones.

As 2025 wraps, creators everywhere are hitting play on the year’s most memorable moments, and a lot of them were captured with Insta360 gear. The company’s end-of-year video shows everything from skiing, snowboarding, diving, surfing, fishing, skydiving, hiking, traveling, vlogging, cycling, mountain biking, motorcycling, base-jumping, and everything in between — all shot with Insta360 gear. Here’s every key product Insta360 released in 2025 and what made them stand out…

Insta360 is kicking off winter with a major update for its popular 360-degree cameras, introducing smoother subject tracking, smarter shooting tools, and a range of thoughtfully designed new accessories. Built around real-world feedback from people filming everywhere from snowy slopes to city streets, these updates make cameras like the Insta360 X5 sharper, steadier, and even more capable when conditions get tricky.

It’s that holiday season again, and that means buying gifts for people you probably don’t really know much about. Maybe you know that they like to ride bikes, go on adventures around town, or do a lot of traveling and want to film it. Action cameras are the best way to do all of those! Below is your buyer’s guide for the main lineup of Insta360 products for 2025.

Tomorrow is the day that use to be connected with the best deals of the year, now it’s the entire week. However, that doesn’t stop us from sharing a few more deals, this time it’s the best action camera Black Friday deals for 2025.

Choosing between two 360 cameras shouldn’t feel like a technical exam; it should feel like choosing a travel buddy. Because that’s really what these cameras become: the little sidekick that documents your hikes, road trips, late-night noodle runs, or your next “I can’t believe I actually did that” adventure. And Insta360’s newest 360 cameras, the X4 Air and X5, couldn’t be more different in personality.

One is feather-light and friendly, perfect for anyone who wants high-quality 360 shots without lugging around a brick. The other is a beefier, more serious machine built to satisfy creators who nitpick shadows and dynamic range. Let’s break it down so you can figure out which one matches your vibe.

The deals don’t stop, and today we’re looking at what Insta360 is cooking up for Black Friday. There is one thing that is new: the X4 Air! While not 100% new, it’s new to the US; more details on that below.

While DJI braces for a potential US ban, a new player has quietly taken flight, and it’s already scooping up global innovation awards months before launch. The drone in question isn’t from Shenzhen’s reigning giant but from Antigravity, a newcomer incubated by Insta360 that’s now turning heads across the tech world.

Insta360 isn’t slowing down anytime soon. The Shenzhen-based camera maker — already GoPro’s fiercest rival — has just reported a stunning 92.6% jump in third-quarter revenue from a year earlier, and it’s celebrating the milestone with a brand-new launch: the Insta360 X4 Air, the company’s lightest-ever 8K 360 camera. 

Amazon’s October Prime Big Deal Days are in full swing, and the discounts on action cameras are seriously tempting. Whether you’re an adventure vlogger, drone pilot, or weekend traveler, now’s the perfect time to upgrade your gear.

Insta360, long celebrated for its wearable and handheld imaging gear, is formally entering the professional audio hardware space with Insta360 Wave — a levitating, AI-enabled speakerphone designed for meetings, podcasts, and creator workflows. While the company previously offered a compact mic/transmitter solution (Mic Air) for use with its cameras, the new Wave marks its boldest move yet into pro audio.

DJI pilots may soon find themselves facing an unexpected challenger in the skies. After years of dominating the drone market, DJI is getting pushback — not just from camera rival Insta360, but now from a household name in vacuums. Dreame, best known for its robot cleaners, is moving aggressively into drones following DJI’s own foray into ground robotics with its Romo launch earlier this month.

While drone enthusiasts buzz about Insta360’s emerging Antigravity aerial ambitions, creators who want a powerful, compact camera right now can stop waiting because the company’s latest offering, GO Ultra, is now available to buy in the US.

Last month, Antigravity emerged from stealth mode with nothing but an August date for its first drone announcement. Today is finally that day. A1 is the first drone designed from the ground up to have a 360-degree camera, and it has a few other tricks up its sleeve too.

Smartphone gimbals have become a dime a dozen at this point, but who are the leaders right now? Here are our top three gimbals that you should be looking at if you are in the market for one.

When Insta360 first dropped the word “Antigravity” last month, it sparked a wave of speculation. Now, we finally have a date for when the mystery will lift: August 14, 9 a.m. EDT. That’s when Insta360 will pull back the curtain on its first-ever drone and debut Antigravity, a new independent brand focused on 360-degree aerial storytelling.

If you thought action cameras were all function and no flair, think again. Insta360 has just dropped a head-turning version of its flagship 360-degree camera: the X5 Satin White Limited Edition.

Antigravity, Insta360‘s new drone brand, has officially come out of stealth mode this morning, teasing a new drone to be released in August. It plans to compete directly with DJI and other consumer drone producers, making a 360-degree camera drone that is for everyone, but focused on creativity and having fun.

If you already thought the Insta360 X5 was the most versatile 360-degree camera on the market, wait until you see what’s packed into the company’s brand-new summer update.

If you’re an explorer, wanderlust-fueled storyteller, or travel-loving memory-maker, the Insta360 X4 No‑Drone Bundle is the gear that can get you drone-style shots, even where drones can’t fly. And at just $494 (down from $585), you’re not just buying a camera, you’re unlocking creative freedom and getting a 256GB MicroSD card free!

Insta360 has just dropped its newest gadget, and it’s something anyone with a story to tell will want to check out. The Flow 2 is an affordable, pocket-sized smartphone gimbal packed with features that make shooting smooth, polished content as easy as tapping your phone.