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DJI slashes Ronin 4D price by $1,800; RAW license now $1

DJI is shaking up the cinema camera market with a dramatic price cut on its flagship product, Ronin 4D. The 6K version is now available for $4,999 — a whopping $1,800 drop from its original price. But the surprises don’t end there. The ProRes RAW license, previously priced at $979, is now available for just $1. This means filmmakers can save nearly $3,000, making high-end cinematic capabilities more accessible than ever.

The Ronin 4D isn’t just another camera; it’s a revolutionary fusion of advanced technology and user-centric design. At its core lies the Zenmuse X9 full-frame camera, capable of capturing stunning visuals in up to 6K resolution at 60 frames per second. This powerhouse is complemented by a unique 4-axis stabilization system, which includes the traditional three axes — pan, tilt, and roll — plus a Z-axis for vertical stabilization. This addition significantly reduces vertical shake, delivering footage that’s smooth and professional, even in dynamic shooting scenarios.

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One of the standout features of the Ronin 4D is its LiDAR focusing system. Unlike traditional phase detection autofocus, LiDAR technology offers rapid and precise focusing by casting up to 43,200 ranging points within a 10-meter range. This ensures sharp focus even in low-light conditions, a boon for filmmakers working in challenging environments. Additionally, the system supports both autofocus and manual focus modes, catering to diverse shooting preferences.

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The camera also boasts a built-in 9-stop ND filter, dual native ISO for enhanced low-light performance, and compatibility with various lens mounts, including DJI’s DL mount and Leica M lenses. This versatility allows filmmakers to choose the best lens for their specific needs, further expanding the creative possibilities.

The Ronin 4D has already made its mark in the industry. Notably, it was used in the Netflix series Adolescence, renowned for its ambitious one-take episodes. Achieving this required meticulous planning and a camera system capable of seamless transitions and prolonged stability. The Ronin 4D rose to the challenge, facilitating complex camera movements that contributed to the show’s immersive storytelling.

Then, why this sudden price drop? DJI’s move has sparked speculation among industry insiders. Some suggest it could be a strategy to clear inventory ahead of a new product launch, possibly hinting at an upcoming successor to the Ronin 4D. Others believe it might be an effort to make the technology more accessible to a broader range of filmmakers, from seasoned professionals to aspiring creators. Regardless of the motive, the outcome is clear: high-end cinematic tools are now within reach for more storytellers.

But hurry, popular retailers like Amazon and Adorama have already run out of stock! Grab the Ronin 4D 6K Combo Kit here while you can.

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Avatar for Ishveena Singh Ishveena Singh

Ishveena Singh is a versatile journalist and writer with a passion for drones and location technologies. She has been named as one of the 50 Rising Stars of the geospatial industry for the year 2021 by Geospatial World magazine.