DJI’s new Neo 2 drone — the one designed to make flying as easy as taking a selfie — is officially going global on November 13, according to a teaser now live across the company’s international social media channels.
The 13-second teaser clip doesn’t show the full drone but gives a striking close-up of a fully enclosed three-blade propeller rotating slowly against a soft gradient background. The visual fades out with the tagline “Fly your way” and the launch date.
It’s a minimal yet telling reveal that lines up with the design language of the DJI Neo 2, first launched in China last month. The teaser’s tagline reinforces the Neo 2’s biggest promise: making drone flight so simple and safe that anyone can do it their own way.
But there’s a twist — the US might not be part of that rollout just yet. When American users click the “Learn More” link from DJI’s social media teaser, the company’s US website returns a 404 error page, suggesting that the product page hasn’t been activated for the region. Instead, the DJI US homepage is teasing another upcoming product launch scheduled for November 18, with the tagline “Square up, nail the move.”
That tagline doesn’t match the Neo 2’s messaging, hinting that DJI might have a different product lined up for the US market, possibly something geared toward creators or action camera users rather than beginner drone pilots.
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Meanwhile, the Neo 2 continues to make waves abroad, building on the success of the original DJI Neo. The featherweight 151-gram drone builds on the original Neo’s crash-proof reputation with a full propeller cage, omnidirectional obstacle sensing, and a forward-facing LiDAR sensor that gives it 360-degree spatial awareness. It’s small, safe, and designed for anyone who’s ever been nervous about flying.
Its 12MP 1/2-inch CMOS sensor supports 4K/60fps video and 2.7K vertical recording, while the dual-axis gimbal stabilization ensures cinematic footage right out of the box. Gesture and voice control make it easy for first-timers, and advanced users can still pair it with DJI’s RC 2, RC-N3, or FPV Goggles N3 for a more immersive experience.
What makes the Neo 2 especially appealing is how effortless it feels. Palm takeoff and landing, intelligent shooting modes, and built-in 49GB of storage make it a no-fuss, fun-to-fly device.
However, DJI’s US launch strategy remains murky. The Neo 2 already has FCC certification, meaning it’s cleared for sale in the country, but the company’s rollout pattern over the past few months suggests a growing gap between Chinese and global releases. Some of that delay likely ties to ongoing trade and regulatory pressures faced by DJI in the US.
So while the rest of the world gears up to fly the Neo 2 on November 13, American fans are left refreshing DJI’s website, wondering if the world’s safest beginner drone will ever take off stateside.
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