Today, DJI announced that they will ‘Transform Your World,’ on August 13th at 9 am EST. The Chinese drone maker is getting ready to launch yet another, probably non-flying, product. Even though we have yet to see an actual drone from DJI this year, that hasn’t stopped the world’s largest UAS maker from launching one new product after another. In short succession, we have seen the DJI Osmo Pocket (Nov ’18), the DJI Osmo Action, the DJI Robomaster S1, the DJI Ronin-SC, and the DJI FPV HD System. Furthermore, we have seen FCC and other filings showing a new DJI camera and the Osmo Mobile 3. This morning we got an email (there were also announcements on Facebook and Twitter) in which they urge us to mark our calendars for Tuesday, August 13th, because at 9 am EST, DJI will showcase their latest product.
DJI’s ‘Transform Your World’ product launch on August 13th, 2019
If you look at their video, DJI is using an on-the-go, travel-inspired animation to spruce up the announcement. It sort of reminded me of the DJI Osmo Pocket announcement that was done in a similar fashion.
At one point in the clip, it even says: “Party Time,” which makes me somewhat sad because I don’t think DJI is organizing a launch-party this time around. Anyways, they show the Eiffel Tower as well and the clip ends with the message: “Transform Your World.”
The video clip, shown below, does not give you the idea that DJI will be introducing a new drone. It feels more like a consumer-orientated product.
— DJI (@DJIGlobal) August 8, 2019
So, stay tuned and mark your calendars for August 13th at 9 am EST!
What do you think DJI will launch this time around? Let us know in the comments below.
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