DJI introduces “Mastershots” – on-demand drone video production

There’s always something new coming from DJI. But few expected this.

DJI has always been known as a provider of products – not services. The company sells its drones, gimbals, action cameras, and other high-tech widgets but has not, at least traditionally, been known as a service provider. That’s why we found today’s news so interesting…

And why you will, too.

A Twitter tease

The company hinted that something was coming earlier today, with a cryptic Tweet:

And what might that cool update be? Well, how about a DJI production crew, available on-demand? Check it out:

We’re really excited about the potential of this new MasterShot service. So excited, in fact, that we opened up our calendar to make a booking.

We noticed, of course, that DJI had saved this critical announcement for an auspicious day: April 1.

Good one, DJI. You nearly had us.

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