You can now shoot Portra 400 like images with just a camera filter

If you’ve ever spent time chasing that analog Portra 400 look in post — warming up highlights, softening skin tones, pulling back that digital edge — PolarPro just made your timeline a whole lot shorter.

The new Portra Filter takes the color profile of one of the most iconic film stocks ever made and puts it directly in front of your lens. No LUTs. No grading. Just glass.

Most filters do one thing. The Portra Filter does three and it does them together in a way that actually matters while out in the field.

It combines a custom Portra-inspired color tone, a tuned 1/4 white mist diffusion, and a built-in chroma polarizer into a single piece of glass. The result is warm highlights, natural skin tones, controlled glare, and a filmic rolloff that feels finished the moment you hit record.

The key is taking three effects and having them work in tandem: color, diffusion, and polarization. This gives you a consistent look while out in the field, no need to spend hours tweaking settings in post.

The color profile leans warm and neutral, directly inspired by Portra 400. Skin tones come through creamy and natural. Highlights feel warm instead of blown. And that clinical digital edge? Gone, without flattening your image or killing the contrast.

The diffusion is subtle. At 1/4 white mist, it’s specifically tuned for highlight rolloff and that soft, organic texture film shooters love. It smooths without smearing, which is exactly where a lot of diffusion filters miss the mark.

The chroma polarizer underneath handles glare and reflections, which does more than just clean up your image, it increases color depth and separation across the frame. That’s the kind of thing you’d normally be stacking filters or fixing in post to achieve.

The real value is simple: less time grading, more consistency across shoots.

When your look is baked into the glass, every shot on a project shares the same foundation. You’re not trying to match footage in post or remember which LUT you applied to which clip. The Portra Filter gives you a repeatable starting point that carries from setup to setup, scene to scene.

The Portra Filter will give you that nostalgic feel back to your digital photos and is available for purchase for $89.99 (no need to keep buying rolls of film).