In our search for more information on DJI’s most recent product announcement ‘See the bigger picture‘, we stumbled upon a new trademark filing from the Chinese drone-maker. DJI registered a new trademark ‘POCA‘ on May 17th in the camera gimbals category. Since it is a relatively new registration it may indicate a new product that DJI might release at some point in the future. Although keep in mind that not all trademarks are always actively used by companies. Sometimes, names are registered simply as a reservation or to prevent competitors from using that name.