Trademark

In our search for more information on DJI’s most recent product announcement ‘See the bigger picture‘, we stumbled upon a new trademark filing from the Chinese drone-maker. DJI registered a new trademark ‘POCA‘ on May 17th in the camera gimbals category. Since it is a relatively new registration it may indicate a new product that DJI might release at some point in the future. Although keep in mind that not all trademarks are always actively used by companies. Sometimes, names are registered simply as a reservation or to prevent competitors from using that name.

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We all know DJI from their unmanned aerial vehicles, also known as drones. Now, we have learned that maybe DJI will not restrict itself to the only the air but may launch something for our terra firma, i.e. the ground. We do not know exactly what DJI has in store for us, but late last year on December 30th, DJI started a new company at the same address as their European Headoffices in The Netherlands, called DJI Terra B.V.

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