Insta360 GO 3S

Over the last year, Insta360 has planted a flag on two ideas: retro nostalgia and photography. The Go 3S Retro bundle is where those two threads come together: a tiny, screenless camera dressed up in 80s styling, built around a top-down viewfinder and meant to pull you out of your phone and back into the moment. I’ve spent real time with it, and I want to walk you through what it actually is, what’s genuinely fun about it, what got on my nerves, and the one price question you should settle before you buy.

Insta360 is leaning hard into vintage-camera nostalgia with its new GO 3S Retro Bundle, and honestly, it might be the coolest tiny camera launch of the year.

It’s that holiday season again, and that means buying gifts for people you probably don’t really know much about. Maybe you know that they like to ride bikes, go on adventures around town, or do a lot of traveling and want to film it. Action cameras are the best way to do all of those! Below is your buyer’s guide for the main lineup of Insta360 products for 2025.